module 3

Lesson 3: Psychographic Data – Customer Intelligence Persona Research

This lesson breaks down why psychographic data matters, providing examples, and showing you what can happen if you neglect it in your marketing efforts. NOTE: in order to proceed to the next lesson, you must watch the video from start to end, which the link is found below this page under the section titled “Lesson […]

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Lesson 2: Demographic Data – Customer Intelligence Persona Research

This lesson breaks down why demographic data matters, providing examples, and showing you what can happen if you neglect it in your marketing efforts. NOTE: in order to proceed to the next lesson, you must watch the video from start to end, which the link is found below this page under the section titled “Lesson

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